Idon'tteachpeoplehowtosell. Ifixwhat'sstoppingthem. (12 words)
20+ years in recruitment, enterprise, and B2B. I've sat in your chair.
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If any of this sounds familiar…
Sales teams don't stall because they forget how to sell. They stall because confidence drops, capability doesn't evolve, and leadership drifts too far from the frontline.
- 01Inconsistent pipeline
- 02Reactive BD - waiting for work to come in
- 03Outdated habits that haven't evolved
- 04Weak leadership visibility
- 05Strong brand, weak revenue conversion
- 06Competing on price instead of value
- 07Sales teams lacking confidence and structure
- 08Personal brand that attracts attention but doesn't convert
I'm not a coach. I'm a practitioner.
There's a difference. Coaches give you frameworks. Practitioners have lived the outcome of getting it wrong and rebuilt from there. After 20 years leading sales organisations across recruitment, enterprise workforce solutions, and B2B, I've done both.
I've built pipelines from nothing, led teams through market downturns, and opened territories across Australia, the UK, and APAC when there was no playbook and no safety net. I've sat in the rooms where the targets were set and been the person accountable for hitting them. That experience is what I bring to every engagement now.
I started Stolen + Co because I kept seeing the same pattern. Strong leaders, credible businesses, real market presence, but momentum had stalled. Pipelines were inconsistent, BD had become reactive, and the market had evolved while the approach hadn't kept up.
I work with recruitment founders, senior leaders, and founder-led B2B businesses who know something is off in their sales engine and are ready to do something about it. My focus is always the same: rebuild confidence, sharpen positioning, modernise how you develop business, and make sure your leadership presence is actually converting into pipeline.
If you're serious about changing the game, let's talk.
Three ways we work together.
01
1:1 Mentoring & Advisory
For recruitment founders and senior sales leaders whose pipeline has stalled and who want a direct, experienced partner to help them rebuild momentum and execute.
Learn more02
Change the Game Program
A practical and modern training program built for recruiters who want stronger pipeline, clearer positioning and modern business development skills.
Visit website03
Events & Speaking
Straight-talking sessions on modern BD, personal brand, and sales leadership - built around what's actually working in the market right now.
Learn more“He's personable, an exceptional communicator, a thought leader and genuinely a great human. His seasoned recruitment and coaching experience coupled with colleagues who referred and vouched for him only further encouraged me I was making the right decision. I needed to upskill my capabilities in business development and have a robust strategy as an agency recruiter. His course incorporates inbound BD techniques fundamental to supplementing traditional outbound BD. Further, I'm learning to create visibility in the market with personal branding via LinkedIn, content creation, and a unique voice. I'm very lucky to have come across him.”
“If you're tired of sales advice that sounds good but goes nowhere, follow Steve Tolen. Most sales advice sounds great until you try to use it. Most explain it while few can still do it. Steve can and does. He skips the theory and goes straight to what works. Clear, practical, and immediately usable.”
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Change the Game.
Filmed in a boxing gym. Elite performers - sales leaders, founders, athletes - talking honestly about mindset, resilience, and what it really takes to perform at the top. Around 1,000 views per episode on YouTube.
Earned Clothing × Stolen+Co - a partnership built on the same principles.